Epic Journeys...

Styling
- The male members of the band will wear slim fitting trousers/jeans with t-shirts and cardigans/jackets. They would look like their fans but more styled.
- The female members will wear dresses, playsuits, jeans etc.
- The way the band dresses will be how their fans would dress. As the band members are quite young we would like them to fit in with their target audience so the fans think they’re just like them.

Target Audience
- We would mainly target young people aged 13-18, with a secondary audience of older people. The group would target both genders that are fans of the genre of music.
- However, we know that there will be people who like the band who aren’t necessarily fans of indie/alternative rock who would also like the band due to their distinctive sound.
- We would release the debut single ‘223’ at the end of summer with their second single following a couple of months behind. We would then release their album in November, just in time for Christmas shopping.
- We would release the album/singles in stores such as HMV, and will sell it online on Amazon and iTunes among others.

Marketing
- Advertise the new single and album on TV, in between shows that the target audience would watch.
- Give the option of a free download of a part of their debut single, a week before its release, which will be on their new website. A link for their website would be on their MySpace.
- We would advertise on bus stops, on buses and would have web banners; this will have a striking image of the band with the band name, album name and date of release made very clear. It will be very bright and eye-catching to match the bands image.
MSN theme-packs including, emoticons, ‘winks’, backgrounds, display pictures etc.
- Do free performances in parks in the centre of major cities, i.e. London (Hyde Park), Manchester, Liverpool etc at the end of August.

Website
- Again the website will be very representative of the band’s style.
- It will have links to the band’s blog, which we are hoping they update everyday, as well as information on gigs, a biography on the band and the individual members of the band, links to websites that sell band merchandise (including t-shirts which would market the band further), a ‘local area’ search of where the fans can buy the album close to them, the bands music to listen to and eventually their music videos.
- We would also have a message board for the fans and the opportunity for fans to upload content, for example remakes they have done of the band’s songs.
- Fans can join a mailing list to get regular email updates on the band and things the band are involved in.