Genre and Target Audience

The Genre of our Track
Mr Hudson’s music in general cannot be defined by any single genre as it is so varied. It is said to be a mix of RnB, Hip hop, Electro-Hop. His music has also been described as 'cocktail jazz meets hip-hop’.

This song in particular contains signifiers of many different genres for example, it has quite a mainstream RnB beat which is conventionally repeated throughout the song. It is also influenced by the genre of hip-hop which is evident from Tinie Tempah’s part. The instruments themselves ranging from drums, to electric guitar, to keyboard to steel pans, signify a variety of genres. On the whole, ‘the cocktail jazz meets hip hop’ can be defined through Mr Hudson’s voice itself.

Target Audience
Because of the range of genres, this song has quite a wide audience appeal. However, the primary target audience would probably be fans of music produced by artists such as Mr Hudson (especially after the success of Supernova) , Kanye West, and Tinie Tempah. We think that the Secondary audience would probably young people in their early teens (about 13 years) to people in their early twenties. We also think that the song would appeal to both genders, females because of the two male leads and males because of the song.
-Aarti, for the group-
UPDATE:
While our target audience has not greatly changed, there are some adjustments to be made. Our primary audience would be (older) teenagers (15-20) of both genders who are fans of mainstream music particularly steered towards the R&B genre. Our secondary audience would be fans of sub-genres of R&B, this would be a more underground style of music, for example music that focuses largely on rap e.g. N-Dubz and D-Fam
Here is a typical audience member:

- Group (Mel & Tanya) -